Quantcast
Channel: Content marketing Archives - Search Engine Watch
Browsing all 51 articles
Browse latest View live

Image may be NSFW.
Clik here to view.

Backlinks vs social shares: How to make your content rank for different SEO...

A new study by Kaizen has revealed that content that performs well for backlinks does not necessarily perform well for social shares and vice versa. Analyzing over 2300 pieces of finance content,...

View Article



Image may be NSFW.
Clik here to view.

Four visual design cues ecommerce marketers should use in 2019

Digital campaigns are all about visuals in today’s digital world. According to Deposit Photos on visual trends in 2019, “To get users to pay attention, visual content across platforms has to have an...

View Article

Image may be NSFW.
Clik here to view.

Survey: Less than 10% of marketers to focus on Digital PR in 2019

Zazzle Media has released their annual State of Content Marketing 2019 survey, which found that less than one in ten marketers (9%) will be focusing on Digital PR in 2019. Despite this, over three...

View Article

Image may be NSFW.
Clik here to view.

Three fundamental factors in the production of link-building content

One of the most overused phrases in content marketing is how it is an ever-changing landscape, forcing agencies and marketers to adapt and improve their existing processes. In a short space of time, a...

View Article

Image may be NSFW.
Clik here to view.

SEO writing guide: From keyword to content brief

If content is queen, and the critical role SEO plays a role of bridging the two to drive growth, then there’s no question as to whether or not keyword research is important. However, connecting the...

View Article


Image may be NSFW.
Clik here to view.

Study: How to use domain authority for digital PR and content marketing

For the SEO community, Domain Authority is a contentious metric. Domain Authority (DA) is defined by Moz as “A search engine ranking score developed by Moz that predicts how well a website will rank on...

View Article

Image may be NSFW.
Clik here to view.

Six beloved content marketing tools recommended by the pros

Are you going about your content marketing as effectively and efficiently as possible? There are a lot of different content marketing tools out there, with new ones appearing faster than you can keep...

View Article

Image may be NSFW.
Clik here to view.

Your step-by-step guide to content marketing keyword research

Keyword research for creating content can make a tangible difference in your Google rankings. Anyone who works in content marketing knows that keyword research is crucial to ranking on Google and...

View Article


Four ways to use marketing feedback loop to optimize SEO efforts

This is a marketing strategy that may change everything you know about content marketing and SEO. The customer feedback loop is an effective way to improve your offerings to your customers and modify...

View Article


Image may be NSFW.
Clik here to view.

Four steps to create an effective content marketing strategy for your eShop

The importance of content marketing cuts across all niches and the e-commerce niche is not left behind. Content marketing is the kind of marketing that attracts your target audience or gets them to...

View Article

Seven content marketing strategies you should try [With examples]

Digital marketing is racing ahead at such a pace that it isn’t easy to create content marketing strategies that are completely reliable. These are some of the best marketing strategies that have worked...

View Article

Image may be NSFW.
Clik here to view.

How to use the art of storytelling to boost content marketing results

No story, no sales. Think it’s an exaggeratedly bold statement? I dare not. In fact, according to Arianna Huffington, “People think in stories, not statistics, and marketers need to be master...

View Article

Image may be NSFW.
Clik here to view.

Five simple content marketing trends for 2020

How can you improve your content marketing strategy in 2020? Here are five simple and useful content marketing trends to follow in the new year. We’ve welcomed 2020 and it’s the perfect time to start...

View Article


Image may be NSFW.
Clik here to view.

How to find any journalist’s email for content marketing outreach

Digital PR is contingent on one thing—contacting the right people. When you’ve determined who the right journalists, editors, and influencers in your niche are, all you need is a way to reach them....

View Article

Image may be NSFW.
Clik here to view.

Content marketing in the COVID-19 crisis: What the hospitality industry is...

30-second summary: The COVID-19 crisis is impacting so many incredible brands — from neighbourhood spots to household names — many businesses have been reeling from the impact of everyone needing to...

View Article


Image may be NSFW.
Clik here to view.

How to improve your digital marketing with competitor analysis

30-second summary: SEMrush have created the guide ‘How to Do Online Competitor Analysis’ to help you start looking at what your competitors are doing. Analyzing your competitors’ digital marketing...

View Article

Image may be NSFW.
Clik here to view.

How to use headlines to help create and optimize content

30-second summary: The point of publication should not be solely focused on promoting a brand or converting readers, it needs to be a strong medium to tell a story, educate, and add value to the...

View Article


Image may be NSFW.
Clik here to view.

How to manage a high-performing content marketing team

30-second summary: What’s the difference between a regular content marketing team and a high-performing content marketing team? A high-performing content marketing team creates, promotes, and...

View Article

Image may be NSFW.
Clik here to view.

Guide: How to use podcasting in your content marketing campaign

30-second summary: Podcasting can add a new dimension to your brand and content marketing strategy. There are many ways you can approach this, utilizing different mediums, channels, and distribution...

View Article

Image may be NSFW.
Clik here to view.

How to build your brand authority through content marketing

30-second summary: Brand authority can make a huge difference in whether someone decides to buy from you or not. First you have to examine what your current brand recognition is like by seeing how...

View Article
Browsing all 51 articles
Browse latest View live




Latest Images