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Tips and tools to combine content marketing and PPC
30-second summary: Many businesses opt for content marketing because organic traffic is free. But, this strategy makes them miss a great opportunity to grow fast because combining SEO-optimized...
View ArticleMarketing strategies during COVID-19 times
30-second summary: If a site has never been promoted, there have been no SEO audits and there are a lot of errors in code, then link building will not help. If the company is set up to work in...
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How to use trending keywords from current events in content marketing
30-second summary: Companies can rank for trending keywords by combining content marketing with current events. There are some specific Dos and Don’ts for creating this content in a tasteful manner....
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Foolproof guide to optimizing Shopify for SEO
30-second summary: Search engine rankings play a huge role in making your online store more visible to shoppers. If you rank higher on the SERPs, there’s a higher chance that you’ll rake in more...
View ArticleFive quick and easy ways to make surveys more effective for content marketing
30-second summary: When writing a survey, clarify your objectives before you start writing questions—time spent writing a strategy is well worth it if it means you didn’t forget a vital question (or...
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Six tools for effective influencer-driven content marketing
30-second summary: Why influencer marketing should be an essential part of any digital marketing strategy. How to find approachable influencers, device the best way to associate them with your brand....
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Want media coverage? Make sure your content is emotional
30-second summary: Emotion is a pivotal component of great content. If you have an opportunity to create emotional content, you’re much more likely to be successful. A new Fractl study reveals what...
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Seven important metrics to measure content marketing ROI
30-second summary: Content marketing is a tactic 91% of B2B companies use to generate more leads, build customer loyalty, create a subscriber base, and boost sales revenue. For most B2B marketers,...
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Content marketing fails: How to analyze and improve
30-second summary: Workflow problems can cause a lot of delays in content marketing, use value stream management to figure out the cause. The next common problem is content quality. Use a range of...
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Five content promotion strategies SaaS marketers should implement today
30-second summary: Having a promotion plan is a key component of a successful content marketing strategy. There’s more to effective promotion than just sharing articles on social media. Your promotion...
View ArticleContent marketing metrics for B2B companies: From ToFu to BoFu
30-second summary: Your content marketing may sound like a success story, until your CEO asks, “Is all this effort and spending really paying off?” You’re doing a great job if you’re one of the 39 %...
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How to create compelling content based on existing data
30-second summary: Data-driven content lends credibility and authority to your brand. Existing public data sources offer a great starting point for implementing a data-driven content strategy. While...
View ArticleCreating viral content: Is it possible to harness viral trends?
30-second summary: STEPPS model singles out social currency, triggers, emotional value, public popularity, practical value, and background stories as common points between viral content. People’s...
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Agency lead generation: How to create white papers that convert
30-second summary: Agency lead generation strategies are top of mind right now and attracting more leads regularly has become a challenge with more and more content being available online now. You can...
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How to immediately profit from your next piece of content
30-second summary: Most content marketers focus on creating blog posts and writing guest posts to improve SEO rankings. This approach overlooks the value of insightful content as a sales resource,...
View ArticleWinter is coming: How to prepare your content strategy for a COVID-19 winter
30-second summary: With the number of cases of the novel coronavirus rising once again, content marketers face a resumed challenge to meet consumer needs. Sales around the holidays will need to be...
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Simple guide to creating an expert roundup post that drives website traffic
30-second summary: Roundup posts are pieces of content in which a list of selected experts give their insights on the same topic, in short descriptions that include their opinions, predictions, or...
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How to use content marketing to boost ecommerce conversions and user experience
30-second summary: Content marketing is a strategy focused on creating, publishing, and distributing content that’ll get people to take action. It’ll help your ecommerce site to rank higher on search...
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Research insights: Role of featured snippets in website traffic boost
30-second summary: Featured snippets account for a 35.1% share of all clicks. The featured snippet and knowledge panel SERP give a better click-through rate together. Users click on featured snippets...
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Seven smart ways to upgrade your ecommerce content marketing strategy
30-second summary: A marketing strategy that focuses on a unique target market is called a niche-hub strategy. Create a niche website and document its progress. Use content formats that boost audience...
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